Publication:
Factors Influencing Consumer's Behavior Towards The Usage Of Internet Banking

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dc.ConferencedateFEB 05-07, 2018
dc.ConferencelocationIstanbul, TURKEY
dc.Conferencename5th International Conference on Education and Social Sciences (INTCESS)
dc.contributor.authorAziz, NHAen_US
dc.contributor.authorDali, NRSMen_US
dc.contributor.authorAhmad, SZen_US
dc.date.accessioned2024-05-29T02:49:31Z
dc.date.available2024-05-29T02:49:31Z
dc.date.issued2018
dc.description.abstractThe purpose of the present study is to understand the factors influencing adoption of internet banking in Malaysia. A model has been proposed based on the technology acceptance model (TAM). The proposed model is referred to as extended TAM and is better suited to identify and quantify the important factors that influence adoption of internet banking (IB) technology in the country. Data were collected from 487 individuals who are either current or prospective internet banking users. Partial Least Squared (PLS) was used to identify the important factors affecting technological adoption. It is found that perceived usefulness (PU) and familiarity have a significant relationship towards the behavior of users to use IB. Perceived ease of usefulness (PEU), awareness and opportuneness on the other hand, have been identified as not having significant relationship towards the behavior of consumers to use IB in the tested mediated model. This study enables IB service providers in Malaysia to design new service offerings or modify current service offerings to achieve higher adoption rates in IB.
dc.identifier.epage1199
dc.identifier.scopusWOS:000459818500158
dc.identifier.spage1190
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10857
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherINT Organization Center Acad Researchen_US
dc.relation.ispartof5th International Conference On Education And Social Sciences (Intcess 2018)
dc.sourceWeb Of Science (ISI)
dc.subjectTechnology Acceptance Model (TAM)en_US
dc.subjectinternet bankingen_US
dc.subjecttechnology adoptionen_US
dc.subjecttechnology innovationen_US
dc.titleFactors Influencing Consumer's Behavior Towards The Usage Of Internet Bankingen_US
dc.typeArticleen_US
dspace.entity.typePublication

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