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The Stimulus Factors Influencing Intention To Participate In Shopping During The Distribution Of The 12.12 Online Shopping Festivals In Malaysia

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dc.contributor.authorYasmin MAHMUDDINen_US
dc.contributor.authorMazilah ABDULLAHen_US
dc.contributor.authorMohamad Rohieszan RAMDANen_US
dc.contributor.authorNur Aqilah Hazirah Mohd Animen_US
dc.contributor.authorNurul Ashykin ABD AZIZen_US
dc.contributor.authorNurul Aien ABD AZIZen_US
dc.contributor.authorRusliza YAHAYAen_US
dc.contributor.authorNoreen Noor ABD AZIZen_US
dc.date.accessioned2024-05-29T02:27:17Z
dc.date.available2024-05-29T02:27:17Z
dc.date.issued2022
dc.date.submitted2023-1-19
dc.descriptionVolume 20 Issue 8 Pages (93-103)en_US
dc.description.abstractPurpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia.en_US
dc.identifier.doi10.15722/jds.20.08.202208.93
dc.identifier.epage103
dc.identifier.issn1738-3110
dc.identifier.issue8
dc.identifier.spage93
dc.identifier.urihttps://koreascience.kr/article/JAKO202223548637532.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10680
dc.identifier.volume20
dc.language.isoen_USen_US
dc.publisherKorea Distribution Science Association (한국유en_US
dc.relation.ispartofJournal of Distribution Scienceen_US
dc.subjectPromotion; Participation; Distribution; Online Shopping; Malaysiaen_US
dc.titleThe Stimulus Factors Influencing Intention To Participate In Shopping During The Distribution Of The 12.12 Online Shopping Festivals In Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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