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Explaining Purchase Intentions and Online Shopping Behaviour Among Young Malaysian Muslim Consumers

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dc.contributor.authorWan Rasyidah Wan Nawangen_US
dc.contributor.authorMuhammad Huzairil Syaqir Muhamed Shukrien_US
dc.date.accessioned2024-05-30T07:06:45Z
dc.date.available2024-05-30T07:06:45Z
dc.date.issued2023
dc.description10th INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2023 (I-iECONS 2023) : “Sustainable Development through Innovative Economic Transformation” /Editors : Amalina Mursidi, Agoos Munalis Tahir, Suhaida Herni Suffarruddin, Norfhadzilawati Rahim, Murad Ali Ahmad Al-Zaqeba, Muhammad Iqmal Hisham Kamaruddin Conference Dates: August 14 2023 | Conference Location: Millennium Makkah Al Naseem Hotel Mecca Saudi Arabia Organized by Faculty of Economics and Muamalaten_US
dc.description.abstractThe commercialisation of the Internet in 1991 ushered in the era of e-commerce, in which online shopping plays an increasingly important role. Despite this, Malaysian online shopping has grown slowly, with the COVID-19 pandemic being the catalyst. Since then, Malaysians have become increasingly reliant on the internet and the proliferation of smarter, more powerful devices to shop for goods and services. As online shopping becomes more popular and has become the norm, the question arises as to what factors influence Malaysians' online shopping intentions and behaviour. The objective of the proposed study is to investigate the online shopping intentions and behaviour of young Muslim consumers in Malaysia. By using the Theory of Reasoned Action (TRA) as the underlying theory, this study will extend the variables to include new variables such as trustworthiness, security and safety, loyalty, and marketing information that influence online shopping intentions. In addition, consumer intentions that influence behaviour will also be investigated. This study is expected to contribute to theory while highlighting practical implications for academics and practitioners in the fields of marketing, consumer behaviour, and online shopping.en_US
dc.identifier.citationWan Nawang, W. R. ., & Muhamed Shukri, M. H. S. . (2023). Explaining Purchase Intentions and Online Shopping Behaviour Among Young Malaysian Muslim Consumers. I-IECONS E-Proceedings, 10(1), 403–406. https://doi.org/10.33102/iiecons.v10i1.106en_US
dc.identifier.doi10.33102/iiecons.v10i1.106
dc.identifier.epage406
dc.identifier.issn2805-4741
dc.identifier.spage403
dc.identifier.urihttps://epiiecons.usim.edu.my/index.php/eproceeding/article/view/106
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/17167
dc.language.isoen_USen_US
dc.publisherFakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysiaen_US
dc.relation.conference10th International Islamic Economic System Conference 2023 (I-iECONS 2023)en_US
dc.subjectIntention, behaviour,online shopping, Malaysia, Muslimen_US
dc.titleExplaining Purchase Intentions and Online Shopping Behaviour Among Young Malaysian Muslim Consumersen_US
dc.typeArticleen_US
dspace.entity.typePublication

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