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Expert Consensus On The Development Of An Islamic Creative Media Model Through The Fuzzy Delphi Method

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dc.contributor.authorRosmawati Mohamad Rasiten_US
dc.contributor.authorMuhamad Faisal Ashaarien_US
dc.contributor.authorKhazri Osmanen_US
dc.contributor.authorS. Salahudin Suyurnoen_US
dc.contributor.authorEizan Azira Mat Sharifen_US
dc.contributor.authorMohammad Asraf Muslimen_US
dc.contributor.authorMuhammad Amirul Nor Faizalen_US
dc.date.accessioned2024-05-28T06:48:28Z
dc.date.available2024-05-28T06:48:28Z
dc.date.issued2023
dc.date.submitted2024-2-9
dc.descriptionPakistan Journal of Life and Social Sciences Volume 21 Issue 2 Page (869-883)en_US
dc.description.abstractThe diverse audience market for creative media such as film and drama often needs help with the low accuracy of representation regarding works related to Islamic perspectives. Additionally, industry practitioners need a unified creative media model from an Islamic perspective to guide their work. Therefore, this study aims to develop an Islamic creative media model based on expert consensus using the fuzzy Delphi method. The research design uses a fuzzy Delphi approach to develop an Islamic creative media model. This study incorporates elements of Islamic creative media structures as a data collection method. Ten experts from the media industry, Islamic studies, and media communication participated. Based on expert consensus, the results demonstrated the triangular fuzzy value and the accuracy of the defuzzification process. The expert panel agreed and accepted that Islamic creative media consists of creative works (93%, 0.0304), industry players (92%, 0.0350), and audiences (94%, 0.0195). It was shown that the consensus percentage is above 75 percent at the threshold (d) <0.2, signifying that these domain elements have successfully culminated in an Islamic creative media model. The model is intended to serve as a valuable guide for media professionals, creative industry practitioners, and stakeholders in creating content that aligns with the Islamic narrative. Based on insights from contributions from creative media and religion experts, the model-building results can form the basis for further research, particularly in-depth analysis of case studies within the industry.en_US
dc.identifier.doi10.57239/PJLSS-2023-21.2.025
dc.identifier.epage883
dc.identifier.issn1727-4915
dc.identifier.issue2
dc.identifier.spage869
dc.identifier.urihttps://www.pjlss.edu.pk/pdf_files/2023_2/869-883.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7792
dc.identifier.volume21
dc.language.isoen_USen_US
dc.publisherPakistan Journal of Life and Social Sciencesen_US
dc.relation.ispartofPakistan Journal of Life and Social Sciencesen_US
dc.subjectIslamic creative media model, Audience market, Fuzzy delphi method, Film mediaen_US
dc.titleExpert Consensus On The Development Of An Islamic Creative Media Model Through The Fuzzy Delphi Methoden_US
dc.typeArticleen_US
dspace.entity.typePublication

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