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Effectiveness of a sifufbads apprentice module on sme companies in Malaysia: A case study on sifufbads apprentice student a discourse from islamic perspectives

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dc.contributor.affiliationsFaculty of Quranic and Sunnah Studies
dc.contributor.affiliationsSifuf Bads Sdn. Bhd.
dc.contributor.affiliations2M World Sdn. Bhd.
dc.contributor.affiliationsIslamic Civilization Academy
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.authorBahari J.en_US
dc.contributor.authorJemain S.B.en_US
dc.contributor.authorHehsan A.en_US
dc.contributor.authorNazri M.K.N.Z.en_US
dc.contributor.authorIshak M.M.en_US
dc.date.accessioned2024-05-29T01:59:51Z
dc.date.available2024-05-29T01:59:51Z
dc.date.issued2020
dc.description.abstractThe main challenge currently faced by many SME�s in Malaysia is the static sales. However, strategic training module in the market could be a contributing factor to the weakness. The Sifufbads Apprentice Module (SAM) provides Sifufbads Apprentice Students (SAS) with a structured educational experience related to accelerate apprentice static sales on a single digital branding topic. This study investigates the effectiveness of Sifufbads apprentice module on SME companies in Malaysia module in prompting three different areas namely USP, Value and Presentation. The SAM Thinking Frame guides Sifubads Apprentice Students thinking, make them aware of their ideas and prompting them to revise their ideas considering sales via digital branding knowledge. We examined the Sifufbads Apprentice Students ideas about USP, Value and Presentation solutions before and after participating in the Sifufbads Apprentice Module to determine the extent to which the apprentice students' refined ideas: (1) were consistent with they collected training module throughout the module; (2) were drastically increasing sales; and (3) had progressed toward more sales ideas compared with their initial ideas (4) formula and strategy as preparation close high sales; and (5) Integration of platform marketing of online branding. The results indicate that the module was particularly effective for encouraging SME�s to revise their ideas about static sales solutions such that their ideas were consistent with sales data and Islamic point of view in order to achieve incredible increment in sales by years. � 2020, Hampstead Psychological Associates. All rights reserved.
dc.identifier.doi10.37200/IJPR/V24I3/PR200848
dc.identifier.epage995
dc.identifier.issn14757192
dc.identifier.issue3
dc.identifier.scopus2-s2.0-85080931153
dc.identifier.spage987
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85080931153&doi=10.37200%2fIJPR%2fV24I3%2fPR200848&partnerID=40&md5=5c239b4e2eea9a52419b42f2d2d8573e
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10088
dc.identifier.volume24
dc.languageEnglish
dc.language.isoen_US
dc.publisherHampstead Psychological Associatesen_US
dc.relation.ispartofInternational Journal of Psychosocial Rehabilitation
dc.sourceScopus
dc.subjectarticleen_US
dc.subjecthumanen_US
dc.subjecthuman experimenten_US
dc.subjectMalaysiaen_US
dc.subjectmarketingen_US
dc.subjectthinkingen_US
dc.titleEffectiveness of a sifufbads apprentice module on sme companies in Malaysia: A case study on sifufbads apprentice student a discourse from islamic perspectives
dc.typeArticleen_US
dspace.entity.typePublication

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