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Digital Marketing for Halal Tourism Provider: A Review

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dc.contributor.authorNoradilah Abdul Hadien_US
dc.contributor.authorMohd Rizal Muwaziren_US
dc.contributor.authorNur Shuhada Kamarudinen_US
dc.contributor.authorNurul Nazlia Jamilen_US
dc.contributor.authorNurshamimitul Ezza Ramlien_US
dc.date.accessioned2024-05-30T07:21:37Z
dc.date.available2024-05-30T07:21:37Z
dc.date.issued2020-11-10
dc.descriptione-Proceedings of The 9th Islamic Banking, Accounting and Finance International Conference 2020 (iBAF2020) “Navigating the New Normal in Islamic Finance and Wealth Management” 10th – 11th November 2020, Malaysia Organized by: Faculty of Economics and Muamalat,USIM Page: 85-90en_US
dc.description.abstractHalal market becomes one of the most profitable market at present and has shown promising growth particularly in Malaysia. The concept of halal is not only limited to food consumption, but also covers halal tourism which consists of halal hotels, halal transport (airlines), halal restaurants, halal tour packages and halal finance. Majority of tourists got information through travel websites, social media, blogs, travel agencies and advertising. This signifies the importance of digital marketing as the internet has changed the way people communicating and interacting with each other. This study aims to explore the concept of digital marketing and its potential in enhancing marketing strategies for halal tourism provider based on critical review of literature. Halal tourism providers have been encouraged to improve their tourism promotion signifying the importance of digital promotion to increase global outreach of halal tourism services.en_US
dc.identifier.epage90
dc.identifier.isbn9789674408558
dc.identifier.spage85
dc.identifier.urihttp://fem.usim.edu.my/ibaf2020-proceeding/
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/17382
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.conferenceThe 9th Islamic Banking, Accounting and Finance International Conference 2020 (iBAF2020)en_US
dc.subjectdigital marketing; halal tourism; digital promotion; islamic marketingen_US
dc.titleDigital Marketing for Halal Tourism Provider: A Reviewen_US
dc.typeArticleen_US
dspace.entity.typePublication

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