Publication: Infusing Social Media in Teaching and Learning (TnL) at Tertiary Institutions: A Case of Effective Communication in Universiti Sains Islam Malaysia (USIM)
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier Science Bv
Abstract
In Teaching and Learning (TnL) process, the success of disseminating fast information to the students seem to be hampered by the infrequent use of its e-learning system. Students are more likely to engage and communicate through social media. This paper aims to investigate the frequency of social media use among undergraduates in USIM and analyze their perception on the effect of social media towards effective communication in TnL. Data were collected using survey. From the students' perspectives, this paper intends to highlight the findings on benefits of infusing the social media in ensuring effective communication among lecturers-students-lecturers and students-peers. (C) 2014 The Authors. Published by Elsevier Ltd.
Description
Procedia - Social and Behavioral Sciences 155 ( 2014 ) 265 – 270
The International Conference on Communication and Media 2014 (i-COME’14), 18-20 October 2014, Langkawi, MALAYSIA
Keywords
Social media, effective communication, tertiary institution, teaching and learning, e-learning