Publication: العناصرالدالليةفي غالف أغذيةاملجمدةالحالل:دراسةوصفيةتحليلية
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Universitas Muhammadiyah Sumatera Barat, Indonesia
Abstract
Most of Malaysians choose frozen food in their lives because of its quick preparation and availability. The indicative elements are usually displayed on the packaging of frozen food to know its components, method of
preparation, production and expiry date. This study aims to discover the semantic elements present in the packaging of frozen food, to know the semantic elements depicted and their role in this packaging, and to know
the effects of the semantic elements on consumers. The study followed the descriptive analytical approach, which is the description of halal frozen food and the analysis of the interview conducted with the participants. This study consists of three participants to know the experiences and their attention on the semantic elements in the cover. The data was analyzed by extracting important insights using Atlas.ti. The results of the study indicated there of; The semantic elements in the packaging have an impact on consumers. The study ended with recommendations and suggestions.
Description
Tanwir Arabiyyah: Arabic as Foreign Language Journal Volume 3 Issue 1 Page (35-46)
Keywords
Frozen Food; Semantic Elements; Packaging, Halal
Citation
Zalika binti Adam,Lubna Abd Rahman,Jamal Abdul Nassir bin Shaari,Nurul Aisyah binti Hasan Basri & Nasser, Y. (2023). العناصرالدالليةفي غالف أغذيةاملجمدةالحالل:دراسةوصفيةتحليلية Semantic Elements in the Packaging of Halal Frozen Foods: A Descriptive Analytical Study. Tanwir Arabiyyah: Arabic as Foreign Language Journal, 3(1), 35–46. i: https://doi.org/10.31869/ afl.v3i1.4199