Publication:
The Digital Age: Shall I Tag Along?

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dc.contributor.authorUmmi Salwa Ahmad Bustamamen_US
dc.contributor.authorSiti Nurulhuda Nordinen_US
dc.contributor.authorMahdhir Abdullahen_US
dc.contributor.authorKalsom Abd Wahaben_US
dc.date.accessioned2024-05-28T06:43:33Z
dc.date.available2024-05-28T06:43:33Z
dc.date.issued2021
dc.descriptionVol.12, No.1: 1-10, 2021en_US
dc.description.abstractIn competing with other book publishers in Malaysia, Rahim, the founder of Ambang Mata Sdn. Bhd. had introduced a new product line which was a lifestyle Muslim magazine called “Indahnya Islam.†Having ventured into several divisions in book publishing industry such as preschool books, textbooks, story books for children, children comics and other general books, Rahim had a bigger plan for his company. The business journey had begun in 1987 when Rahim started his company by becoming a distributor dealing with halal cosmetics and halal food manufacturers. He had faced the ups and downs as a distributor, and later saw an opportunity to publish books for Islamic preschool students in the early 1990s. Publishing Islamic preschool books was a segment not fully catered by many book publishers. Since then, Rahim did not turning back and foresee all opportunities in publishing books and magazines not only for children, but also for adults as part of fard kifayah. The existence of internet technology and e-marketing in the era of information and communication technology (ICT) as well as the emergence of 4th Industrial Revolution offered opportunities and had affected the retailing marketing process and strategy including the book publishing industry. Henceforth, Rahim had to plan strategically in order to ensure that his 25-year-old company will survive albeit competing in the modern technology market environment.en_US
dc.identifier.citationAhmad Bustamam, U. S., Nordin, S. N., Abdullah, M., & Abd Wahab, K. (2021). The Digital Age: Shall I Tag Along?. IIUM Journal of Case Studies in Management, 12(1), 1–10. Retrieved from https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/123en_US
dc.identifier.epage10
dc.identifier.issn2710-7175
dc.identifier.issue1
dc.identifier.spage1
dc.identifier.urihttps://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/123
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7658
dc.identifier.volume12
dc.language.isoen_USen_US
dc.publisherIIUM Pressen_US
dc.relation.ispartofIIUM Journal of Case Studies in Managementen_US
dc.titleThe Digital Age: Shall I Tag Along?en_US
dc.typeArticleen_US
dspace.entity.typePublication

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