Publication: Uses and Gratifications (U&G) and UTAUT3: Understanding the use of the Social Networking Site (SNS) - Facebook among Senior Citizens
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Date
2020
Authors
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Publisher
Asian Scholars Network
Abstract
The rapid growth of technology and the new way of communication through technology among Malaysians have had an impact on senior citizens to make full use of and accept technology. Somehow, senior citizens do not want to be left out, so they quickly embrace technology as it is considered to be the current trend. This study aims to understand the use of the Social Networking Site (SNS)-Facebook and the acceptance of technology among senior citizens. In-depth interviewing and observation methods were used, with a total of nine informants involved until the data were saturated. Two communication theories have been used: The Uses and Gratifications Theory (U&G) and the Unified Theory of Acceptance and Use of Technology (UTAUT3) to explore the use of the Social Networking site-Facebook and the acceptance of technology among senior citizens. The study contributes to raising awareness of their well-being and expanding the literature review on the use and acceptance of technology among senior citizens.
Description
Volume :2 No: 3
Keywords
U&G Theory, UTAUT3, Senior Citizens, Social Networking site (SNS) – Facebook