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Effects of green marketing strategy 4ps on firm performance

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dc.contributor.authorBilal Mohammad Eneizanen_US
dc.contributor.authorKalsom Abd. Wahaben_US
dc.contributor.authorUmmi Salwa Ahmad Bustamamen_US
dc.date.accessioned2024-05-27T14:43:23Z
dc.date.available2024-05-27T14:43:23Z
dc.date.issued2015
dc.descriptionVolume: 1 Issue 12, Part Len_US
dc.description.abstractThis is a conceptual paper to study the effects of green marketing strategy on the firms' performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the four factors that will influence the firms' performance. As green marketing strategy become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present paper seeks to better understand the role of "green marketing mix" as a marketing strategy. The conclusion that was drawn is that, green product, price, distbution and pormotion have a positive effect on the firms' performance.en_US
dc.identifier.epage824
dc.identifier.issn2394-7500
dc.identifier.issue12
dc.identifier.spage821
dc.identifier.urihttps://www.allresearchjournal.com/archives/?year=2015&vol=1&issue=12&part=L&ArticleId=1174
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/3672
dc.identifier.volume1
dc.language.isoen_USen_US
dc.publisherAkiNik Publicationen_US
dc.relation.ispartofInternational Journal of Applied Researchen_US
dc.subjectGreen marketing strategy, firm performanceen_US
dc.titleEffects of green marketing strategy 4ps on firm performanceen_US
dc.typeArticleen_US
dspace.entity.typePublication

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