Publication: Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Islam Malaysia
Abstract
Awareness of religion among the Malaysian community is increasing day by day along
with the development of information technology. Information about religion can be
easily found on the internet regardless of time and place whether in the form of text,
audio or video. Information content in the form of video is the main choice nowadays.
One of the most popular video streaming platforms at the moment is YouTube.
YouTube gives users the opportunity to upload videos and has space for ads for users
who want to market their products. However, although advertisers are given freedom in
creating and using advertising facilities on YouTube, the procedure for using the Quran
and Hadith has not been satisfactory, causing unpleasant perceptions from some parties.
Therefore, the purpose of this research is to explore the extent to which the Qur'an and
Hadith are used in advertising on YouTube and how scholars think about the use of the
Qur'an and Hadith in advertising from Islamic perspective. This research method is
qualitative (interview sessions) because it is an attempt to investigate the opposite of a
quantitative method that allows generalization. This study is among USIM lecturers and
the social media platform, YouTube. The results show that advertising using al-Quran
and hadith on YouTube has its own advantages and disadvantages and has an impact on
society whether good or bad.
Description
Matric:3222521 (FKP)
Keywords
YouTube; Information technology; Quran; Hadith; Advertising, YouTube (Electronic resource), Information technology, Information technology—Religious aspects, Information technology—Religious aspects—Islam, Qurʼan, Hadith
Citation
Muhammad Zarihi Nubhan Abdul Rahman (2024). Usage of Al-Quran and Hadith in Youtube Advertisement from Islamic Perspective [Master’s thesis, Universiti Sains Islam Malaysia]. USIM Research Repository.