Publication:
Islamic Representation in Television Advertising and Its Impact on Modern Malay Muslim Women

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dc.ConferencedateSEP 17-18, 2015
dc.ConferencelocationBali, INDONESIA
dc.Conferencename2nd Global Conference on Business and Social Sciences (GCBSS) on Multidisciplinary Perspectives on Management and Society
dc.contributor.authorHussin, Ren_US
dc.contributor.authorYusoff, SHen_US
dc.contributor.authorYusof, SNMen_US
dc.date.accessioned2024-05-29T02:49:41Z
dc.date.available2024-05-29T02:49:41Z
dc.date.issued2015
dc.description.abstractAdvertising is an expression of cultural values, and by applying religious elements, it does effect consumer's purchasing behaviour. The effectiveness of television advertising as the medium of communication may affect the purchasing behaviour among Muslim women in order to practice Islam as a way of life. Marxis theory (McFall, 2002) has been used in this research to study the relationship between the people and the object (advertisement). The outcome of this study to see the relationship between the impact of Islamic branding of products and services and the purchasing decisions of modern Malay Muslim women in Kuala Lumpur, Malaysia. (C) 2015 The Authors. Published by Elsevier Ltd.
dc.identifier.doi10.1016/j.sbspro.2015.11.117
dc.identifier.epage895
dc.identifier.issn1877-0428
dc.identifier.scopusWOS:000380482100122
dc.identifier.spage890
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10904
dc.identifier.volume211
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartof2nd Global Conference On Business And Social Sciences (Gcbss-2015) On Multidisciplinary Perspectives On Management And Society
dc.sourceWeb Of Science (ISI)
dc.subjectconsumer behaviouren_US
dc.subjectIslamic representationen_US
dc.subjecttelevision advertisingen_US
dc.subjectMuslim womenen_US
dc.titleIslamic Representation in Television Advertising and Its Impact on Modern Malay Muslim Womenen_US
dc.typeArticleen_US
dspace.entity.typePublication

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