Publication:
The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia

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dc.citedby2
dc.contributor.affiliationsFaculty of Leadership and Management
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.affiliationsCopenhagen Business School
dc.contributor.affiliationsUniversity of Malaya (UM)
dc.contributor.affiliationsSakarya University
dc.contributor.affiliationsTanta University
dc.contributor.authorBattour M.en_US
dc.contributor.authorHakimian F.en_US
dc.contributor.authorIsmail M.en_US
dc.contributor.authorBo?an E.en_US
dc.date.accessioned2024-05-28T08:38:03Z
dc.date.available2024-05-28T08:38:03Z
dc.date.issued2018
dc.description.abstractPurpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Design/methodology/approach: Qualitative data were collected by conducting 35 semi-structured interviews with non-Muslim tourists in Malaysia and another 25 in Turkey. Findings: Six major aspects are identified that describe the perceptions of non-Muslim tourists towards halal tourism. This paper also provides some suggestions for destination marketers on how best to cater for Western tourists and increase international arrivals. Originality/value: This paper explores the perceptions of non-Muslim tourists towards halal tourism which is totally new research in destination marketing. It provides some original insights into the interactions between the religion of Islam and non-Muslim tourists. The insight should be of value to authorities, the industry and academics in both the Muslim and non-Muslim worlds. � 2018, Emerald Publishing Limited.
dc.description.natureFinalen_US
dc.identifier.doi10.1108/JIMA-07-2017-0072
dc.identifier.epage840
dc.identifier.issn17590833
dc.identifier.issue4
dc.identifier.scopus2-s2.0-85054653477
dc.identifier.spage823
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85054653477&doi=10.1108%2fJIMA-07-2017-0072&partnerID=40&md5=6a264e04cdc43928e48d2c2b76af0986
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/9203
dc.identifier.volume9
dc.languageEnglish
dc.language.isoen_US
dc.publisherEmerald Group Publishing Ltd.en_US
dc.relation.ispartofJournal of Islamic Marketing
dc.sourceScopus
dc.subjectDestination marketingen_US
dc.subjectHalal products and servicesen_US
dc.subjectHalal tourismen_US
dc.subjectMuslim friendlyen_US
dc.titleThe perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia
dc.typeArticleen_US
dspace.entity.typePublication

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