Publication:
The Criteria And Challenges Of Unethical Advertising

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dc.contributor.authorMohammad Noorizzuddin Bin Noohen_US
dc.contributor.authorKhairil Faizal Khairien_US
dc.contributor.authorMuhammad Ridhwan Ab. Azizen_US
dc.contributor.authorMahdhir Abdullahen_US
dc.contributor.authorSyadiyah Abdul Shukoren_US
dc.contributor.authorRabi’atul ‘Adawiyah binti Rashiddien_US
dc.date.accessioned2024-05-27T14:44:13Z
dc.date.available2024-05-27T14:44:13Z
dc.date.issued2014
dc.date.submitted--
dc.descriptionAmerican Journal Of Business, Economics And Management 2014; 2(4): 88-93en_US
dc.description.abstractAdvertising is one of marketing tools to promote products and services as well as to increase reputation and image used by the company. In recent years, there are many ways of advertising to attract customer’s attention including through billboard, television, radio, newspapers and latest trends of advertising is through Internet by using social website. It is such the best medium to promote product as these days are people more busy in daily life, hang with the latest gadgets and need advanced information. Advertising became more synonyms with the people as soon as after any product or services being introduced to the public. However, a lot of advertising brings worried by some of people that concerns towards inappropriate advertising show to the public and seen by all level of ages including children, teenagers, adults and old folks. Because of this concern, the issues raised up in questioning the inappropriate advertising may bring destructive thoughts to the next generation compared from the past (before the existence of Internet) and the present in Malaysia(Mohamad Noorizzuddin bin Nooh, 2014). This article will discuss the unethical advertising criteria that give impact to the next generation.en_US
dc.identifier.epage93
dc.identifier.issn2381-4470
dc.identifier.issue4
dc.identifier.spage88
dc.identifier.urihttp://www.openscienceonline.com/journal/archive2?journalId=709&paperId=547
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/3694
dc.identifier.volume2
dc.language.isoen_USen_US
dc.publisherOpen Scienceen_US
dc.relation.ispartofAmerican Journal Of Business, Economics And Managementen_US
dc.subjectUnethical,en_US
dc.subjectAdvertising,en_US
dc.subjectCriteria,en_US
dc.subjectImpacten_US
dc.titleThe Criteria And Challenges Of Unethical Advertisingen_US
dc.typeArticleen_US
dspace.entity.typePublication

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