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The Role of New Media in Spreading Awareness of the Increasing Overnight Policy Rate (OPR) Among Malaysians Community

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dc.contributor.authorRosilawati Sultan Mohideenen_US
dc.contributor.authorMuhammad Saufi Zulqaram Roslien_US
dc.contributor.authorHani Suraya HarniZainalen_US
dc.contributor.authorNurfatihah Farahin Mahaten_US
dc.contributor.authorNur Irsya Alia Ahmad Shakiren_US
dc.contributor.authorAbdul Rauf Ridzuanen_US
dc.contributor.authorMohamad Hafifi Jamrien_US
dc.contributor.authorIlya Yasnorizar Ilyasen_US
dc.date.accessioned2024-05-30T07:06:56Z
dc.date.available2024-05-30T07:06:56Z
dc.date.issued2023
dc.description10th INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2023 (I-iECONS 2023) : “Sustainable Development through Innovative Economic Transformation” /Editors : Amalina Mursidi, Agoos Munalis Tahir, Suhaida Herni Suffarruddin, Norfhadzilawati Rahim, Murad Ali Ahmad Al-Zaqeba, Muhammad Iqmal Hisham Kamaruddin Conference Dates: August 14 2023 | Conference Location: Millennium Makkah Al Naseem Hotel Mecca Saudi Arabia Organized by Faculty of Economics and Muamalaten_US
dc.description.abstractThe term "New Media" refers to all forms of media that are disseminated online where any form of communication relies on the internet. The delivery or provision of information regarding the increasing Overnight Policy Rate that was set by Bank Negara Malaysia (BNM) has been accomplished with the assistance of new media. The goal of this study is to see whether the new media played a significant role in spreading awareness of the increasing OPR among the Malaysian community. This research will focus on the function of new media, especially social media, in spreading awareness and disseminating information regarding the ongoing issue that has affected Malaysia over the past few months. The theory that has been used as a guideline in this research is User-Gratification Theory. An online questionnaire with 10 items for demographic section and 40 items was designed in order to evaluate the role of media in spreading awareness of the increasing OPR among the Malaysian community.T This study useda quantitative survey method which involves 371 respondents using Google Form platforms. he population of the community that was involved withthis research are9,000 and the sample of the population is about 371based from the Krejcie and Morgan’s table. We gained 371 respondents where the majority of them are working, taking loans and aware of the increasing OPR. This research helps finance groups likeBank Negara (the government), other bank merchants, and financial advisors to fully utilize the new media in spreading the awareness of increasing OPR to the Malaysian Community.en_US
dc.identifier.citationSultan Mohideen, R., Rosli, M. S. Z. ., Harni Zainal, H. S. ., Mahat, N. F. ., Ahmad Shakir, N. I. A. ., Ridzuan, A. R., Jamri, M. H. ., & Ilyas, I. Y. . (2023 The Role of New Media in Spreading Awareness of the Increasing Overnight Policy Rate (OPR) Among Malaysians Community. I-IECONS E-Proceedings, 10(1), 853–861. https://doi.org/10.33102/iiecons.v10i1.97en_US
dc.identifier.doi10.33102/iiecons.v10i1.97
dc.identifier.epage861
dc.identifier.issn2805-4741
dc.identifier.spage853
dc.identifier.urihttps://epiiecons.usim.edu.my/index.php/eproceeding/article/view/97
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/17189
dc.language.isoen_USen_US
dc.publisherFakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysiaen_US
dc.relation.conference10th International Islamic Economic System Conference 2023 (I-iECONS 2023)en_US
dc.subjectOvernight Policy Rate, role, media, awareness, communityen_US
dc.titleThe Role of New Media in Spreading Awareness of the Increasing Overnight Policy Rate (OPR) Among Malaysians Communityen_US
dc.typeArticleen_US
dspace.entity.typePublication

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