Publication:
Electronic Word-of-mouth (E-WOM) In Social Media As A Predictor Of Investment Intention In Capital Market

Simple item page
dc.contributor.authorEka Putri Innayahen_US
dc.contributor.authorVivin Maharani Ekowatien_US
dc.contributor.authorAchmad Sani Supriyantoen_US
dc.contributor.authorMasyhurien_US
dc.contributor.authorFuadah Binti Joharien_US
dc.date.accessioned2024-05-28T06:36:41Z
dc.date.available2024-05-28T06:36:41Z
dc.date.issued2022
dc.date.submitted2023-1-19
dc.descriptionVol 20, No 4en_US
dc.description.abstractE-WoM1 is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention in the capital market with brand dan trust as mediation variables. It belongs to qualitative research with an explanatory research approach. The population of this study refers to the people of Jayapura City. The sampling technique was the purposive sampling technique. The samples in this research are 203 respondents. Questionnaires collected data and analyzed using partial least squares (PLS). The results reveal that E-WoM directly affects brand image and trust. Besides, brand image and trust directly affect investment intention, while E-WoM does not directly affect investment intention. Furthermore, brand image and trust can completely mediate the effect of Electronic Word-of-Mouth (E-WoM) on investment intention and function as full mediation. The findings from this research could be applied to enhance investment intention by building customer trust and sharing the banks’ reputation and brand image through E-WoM, so they receive credible information from the bank.en_US
dc.identifier.citationInnayah, E.P., Ekowati, V.M., Supriyanto, A.S., Masyhuri, and Johari, F.B. 2022. Electronic Word-Of-Mouth (E-WOM) In Social Media As A Predictor Of Investment Intention In Capital Market. Jurnal Aplikasi Manajemen, Volume 20, Number 4, Pages 753–767. Malang: Universitas Brawijaya. DOI: http://dx.doi.org/10.21776/ub.jam.2022.020. 04.01.en_US
dc.identifier.epage767
dc.identifier.issn2302-6332
dc.identifier.issue4
dc.identifier.spage753
dc.identifier.urihttps://jurnaljam.ub.ac.id/index.php/jam/article/view/2962
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7309
dc.identifier.volume20
dc.language.isoen_USen_US
dc.publisherDepartment of Management Faculty of Economics and Business Universitas Brawijayaen_US
dc.relation.ispartofJAM : Jurnal Aplikasi Manajemenen_US
dc.subjectElectronic Word-of-Mouth (E-WoM), Brand Image, Trust, Investment Intentionen_US
dc.titleElectronic Word-of-mouth (E-WOM) In Social Media As A Predictor Of Investment Intention In Capital Marketen_US
dc.typeArticleen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Electronic Word-of-mouth (e-wom) In Social Media As A Predictor Of Investment Intention In Capital Market.pdf
Size:
164.55 KB
Format:
Adobe Portable Document Format
Download

Collections

Other Publications