Publication:
Halal Logo And The Confidence Level Of Malaysian Customers On Indonesian Halal Certified Products

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dc.contributor.authorJamal Abdul Nassir Shaarien_US
dc.contributor.authorMuhammad Khaliqueen_US
dc.contributor.authorHaslan Ottoten_US
dc.date.accessioned2024-05-29T02:25:44Z
dc.date.available2024-05-29T02:25:44Z
dc.date.issued2021
dc.date.submitted2022-2-14
dc.descriptionResearch Article: 2021 Vol: 27 Issue: 5en_US
dc.description.abstractThe main objective of this study was to determine the influence of halal logo, devoutness, awareness and marketing on the confidence level of Malaysian customers in Sarawak Malaysia for Indonesian Halal certified products. To achieve the objective of this study four-research hypotheses were constructed. Primary data were gathered through structured survey form. The measurement scale was measured though six point Likert Scale. A total of 500 feedbacks involved in this study, and the respondents were selected through purposive sampling technique. Empirical findings reported that halal logo appeared as insignificant contributor while devoutness, awareness, and marketing seemed as significant predictors with confidence level of customers in Sarawak, Malaysia. Findings of this study highlight what matters for foreign halal certified products to be accepted. This study suggests, future studies can be conducted in other states of Malaysia to examine the confidence level of Malaysian customers for neighbouring halal industry.en_US
dc.identifier.citationNassir Bin Shaari, J.A., Khalique, M., & Ottot, H.B.(2021). Halal logo and the confidence level of customers on halal food industry in sarawak Malaysia. Academy of Entrepreneurship Journal (AEJ), 27(5), 1-8.en_US
dc.identifier.doihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85114783200&partnerID=40&md5=12021c63fbd3bb5e50e6144759703f1b
dc.identifier.epage8
dc.identifier.issn1087-9595
dc.identifier.issue5
dc.identifier.spage1
dc.identifier.urihttps://www.abacademies.org/articles/halal-logo-and-the-confidence-level-of-malaysian-customers-on-indonesian-halal-certified-products-12239.html
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10500
dc.identifier.volume27
dc.language.isoenen_US
dc.publisherAllied Business Academicsen_US
dc.relation.ispartofAcademy of Entrepreneurship Journalen_US
dc.subjectHalal Logo, Devoutness, Awareness, Marketing, Confidence level, Sarawak, Malaysia.en_US
dc.titleHalal Logo And The Confidence Level Of Malaysian Customers On Indonesian Halal Certified Productsen_US
dc.typeArticleen_US
dspace.entity.typePublication

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