Publication:
Predictor Of Intention In Purchasing Halal Skin Care Products Among User And Non-user

Simple item page
dc.contributor.authorAzreen Jihan Che Mohd Hashimen_US
dc.contributor.authorRosidah Musaen_US
dc.contributor.authorNur Shuhada Kamarudinen_US
dc.contributor.authorJunaidah Abu Semanen_US
dc.contributor.authorMuhamad Azrin Nazrien_US
dc.contributor.authorNur Qamarina Sharomen_US
dc.date.accessioned2024-05-28T04:32:23Z
dc.date.available2024-05-28T04:32:23Z
dc.date.issued2019
dc.date.submitted43865
dc.descriptionVolume: 18 Issue: 6en_US
dc.description.abstractThis research has shed new light on better understanding of the existing knowledge by incorporating relevant constructs as the predictors of intention such as attitude, subjective norm, and perceived behavior control in a Halal skin care product (compliance with the Muslim Shariah requirement) context, among the users and non-users. The predictors of intention demonstrate there have a positive significant effect in influencing user and non-users to intention to purchase and continue to purchase Halal skin care products, the results delineate that subjective norm has a direct effect on intention and continue purchasing among users and non-users. While, perceived behaviour control has a positive significant effect on intention to purchase and continue to purchase for both users and non-users. Lastly, the study depicted that Attitude has a positive significance on continue/intention to purchase halal skin care products for users and non-users Structural Equation Modeling (SEM) was utilized to test the hypothesized relationships among the constructs, as postulated in the research model.en_US
dc.identifier.epage36
dc.identifier.issn2289-1552
dc.identifier.issue6
dc.identifier.spage30
dc.identifier.urihttps://www.ijbel.com/wp-content/uploads/2019/03/KLIISC_8_012.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5837
dc.identifier.volume18
dc.language.isoenen_US
dc.publisherZes Rokman Resourcesen_US
dc.relation.ispartofInternational Journal of Business, Economics and Lawen_US
dc.subjecthalal, skin care, continue to purchase, intention to purchaseen_US
dc.titlePredictor Of Intention In Purchasing Halal Skin Care Products Among User And Non-useren_US
dc.typeArticleen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Predictor Of Intention In Purchasing Halal Skin Care Products Among User and Non-User.pdf
Size:
561.66 KB
Format:
Adobe Portable Document Format
Download

Collections

Other Publications