Strategy Personal Branding Influencer @Feilianaveve As Beauty Vlogger on Tiktok Social Media to Attract Interest Followers in 2022 - 2023

Technological developments change conventional media into social media to facilitate the communication process. Apart from that, social media is also a means of
personal branding, such as the TikTok account @feilianaveve. Feiliana Veve is an influencer who focuses on the beauty vlogger sector. This research aims to examine the personal branding of the TikTok account @feilianaveve to attract followers. In conducting this research the author used qualitative research methods with data
collection techniques documentation, observation andInterview with followers and owner of the TikTok account @feilianaveve. The results of this research found 8 forms of personal branding according to Montoya's view and it can be concluded that the personal branding displayed by @feilianaveve can attract followers to follow and be loyal to the TikTok account @feilianaveve.