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Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims

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dc.contributor.authorJamal, Aen_US
dc.contributor.authorShukor, SAen_US
dc.date.accessioned2024-05-29T02:50:24Z
dc.date.available2024-05-29T02:50:24Z
dc.date.issued2014
dc.description.abstractPrior research considers antecedents and outcomes of interpersonal influence without consideration of acculturation. Data collected from 222 young British-Muslims using focus groups, in-depth interviews and questionnaires identifies significant antecedents and outcomes concluding that self-congruity, clothing conformity, need for uniqueness and modesty are major contributors to susceptibility to interpersonal influence. Acculturation moderates the effects of self congruity and susceptibility to interpersonal influence. The paper discusses implications for clothing retailers suggesting that self-congruity, conformity and modesty require closer attention to develop effective promotion and product strategies. The study is first of its kind within the UK ethnic minorities market. (C) 2013 Elsevier Inc. All rights reserved.
dc.identifier.doi10.1016/j.jbusres.2013.05.009
dc.identifier.epage245
dc.identifier.issn0148-2963
dc.identifier.issue3
dc.identifier.scopusWOS:000330154200003
dc.identifier.spage237
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/11052
dc.identifier.volume67
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherElsevier Science Incen_US
dc.relation.ispartofJournal Of Business Research
dc.sourceWeb Of Science (ISI)
dc.subjectInterpersonal influenceen_US
dc.subjectAcculturationen_US
dc.subjectSelf-congruityen_US
dc.subjectModestyen_US
dc.subjectBritish-Muslims and ethnic minoritiesen_US
dc.titleAntecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslimsen_US
dc.typeArticleen_US
dspace.entity.typePublication

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