Publication:
Berjaya Food Berhad: An Investment And Financial Decision-making Insight

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dc.contributor.authorMohammad Noorizzuddin Noohen_US
dc.date.accessioned2024-05-28T06:36:28Z
dc.date.available2024-05-28T06:36:28Z
dc.date.issued2023
dc.date.submitted2023-1-19
dc.descriptionVolume :7 Issue: 1 (page: 53-65)en_US
dc.description.abstractBJFood, also known as Berjaya Food Berhad, is a Malaysian venture capital firm that develops and operates chain restaurants, cafes and retail outlets. It was established as a public limited company on December 3, 2009, and it debuted on Bursa Malaysia's Main Market on March 8, 2011. The food and beverage industries have survived the COVID-19 Pandemic, which happened in the first quarter of 2020. This study evaluates the investment attractiveness of BJFood using financial ratio analysis, investment decisions, profitability performance, long and short-term financing decisions, share and risk assessments. BJFood's working capital condition is sound based on its operating cash flow. BJFood should consider selling of its part in Jollibean's franchise and looking at other foreign franchise to expand into because the food company is a lucrative market to venture into.en_US
dc.identifier.epage65
dc.identifier.issn2581-3889
dc.identifier.issue1
dc.identifier.spage53
dc.identifier.urihttps://www.theijbmt.com/archive/0949/1208286598.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7278
dc.identifier.volume7
dc.language.isoen_USen_US
dc.publisherThe IJBMTen_US
dc.relation.ispartofThe International Journal of Business Management and Technologyen_US
dc.subjectBJFood; Financial Analysis; Food Industryen_US
dc.titleBerjaya Food Berhad: An Investment And Financial Decision-making Insighten_US
dc.typeArticleen_US
dspace.entity.typePublication

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