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Towards A Sustainable Financial Future: Exploring The Influence Of E-wallet Adoption Among Gen Z In Malaysia

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dc.contributor.authorNurul Atasha Jamaludin
dc.contributor.authorHafizah Omar Zaki
dc.contributor.authorRaudha Md. Ramli
dc.contributor.authorSuhaida Herni Suffarruddin
dc.date.accessioned2024-11-11T17:05:04Z
dc.date.available2024-11-11T17:05:04Z
dc.date.issued2024
dc.date.submitted2024-11-11
dc.descriptionInstitutions and Economies, Volume 16 Issue 4 Page (113–138)
dc.description.abstractThe COVID-19 pandemic has prompted a shift in payment approaches, with a preference for e-wallets. Despite their potential, Malaysians lag in adopting e-wallets. It is necessary to gain a deeper understanding of the factors influencing e-wallet adoption, especially through Gen Z. Therefore, we conducted this study using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to explore the factors influencing e-wallet adoption among Gen Z. Interviews with eight members of Gen Z reveal that advantages like time savings and the ability to manage and monitor transactions drive the adoption of the e-wallet payment method. Emergent themes, such as government incentives and the convenience of donating, further delineate the adoption of e-wallets. The adoption of e-wallets will eventually promote sustainable consumption by replacing cash transactions and reducing carbon emissions due to the reduced physical transit of financial resources. This study enhances the UTAUT and suggests prospective avenues for the growth of e-wallets in Malaysia. Practically, the findings are advantageous for financial service providers that are enhancing their e-wallets, as well as for government initiatives to transition to a cashless society and ultimately achieve sustainable development goals.
dc.identifier.citationNurul Atasha Jamaludin, Hafizah Omar Zaki, Raudha Md. Ramli and Suhaida Herni Suffarruddin (2024). Towards a Sustainable Financial Future: Exploring the Influence of E-Wallet Adoption Among Gen Z in Malaysia. Institutions and Economies, 16(4), 113–138. https://doi.org/10.22452/ijie.vol16no4.4
dc.identifier.doi10.22452/IJIE.vol16no4.4
dc.identifier.epage138
dc.identifier.issn2232-1640
dc.identifier.issue4
dc.identifier.other2529-11
dc.identifier.spage113
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/24704
dc.identifier.urihttps://ijie.um.edu.my/index.php/ijie/article/view/55337/17465
dc.identifier.volume16
dc.language.isoen_US
dc.publisherFaculty of Business and Economics Universiti Malaya
dc.relation.ispartofInstitutions and Economies
dc.relation.issn2232 - 1349
dc.relation.journalInstitutions and Economies
dc.subjectCashless society
dc.subjectE-Wallet adoption
dc.subjectGen Z perspectives
dc.subjectSustainability
dc.subjectUTAUT framework
dc.titleTowards A Sustainable Financial Future: Exploring The Influence Of E-wallet Adoption Among Gen Z In Malaysia
dc.typetext::journal::journal article::research article
dspace.entity.typePublication
oaire.citation.endPage138
oaire.citation.issue4
oaire.citation.startPage113
oaire.citation.volume16
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliationUniversiti Sains Islam Malaysia

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