Digital Leadership Concepts Global Competition in Higher Education

Leaders are people in groups who have a combination of personality and leadership skills that make others want to follow their lead. There are 5 leadership styles according to the leadership grid, namely defeatist, middle, relaxed and working styles. In the midst of fast-paced advances in science and technology and the digital era, today's leaders must also be able to compete in creating digitally literate leadership. Digital transformation of employees is an effective strategy to maintain quality and excellence. There are still educational leadership in tertiary institutions that have not implemented digital leadership as a form of transformation from faster technological developments. The facts show that there are not a few universities that are on the rise and then suddenly collapse. On the other hand, not a few universities continue to maintain a trend of increasing performance. This phenomenon is closely related to the influence of globalization. Transformative leaders are able to see challenges as opportunities so that technological advances can become opportunities in carrying out digital leadership. There are seven characteristics of digital leadership: responsibility, results, distribution of information, goals and judgment, mistakes and conflicts, change, and innovation. Facing global competition, there are several challenges faced in carrying out educational leadership, namely mastery of digital technology, creating new innovations, increasing human resource qualifications, certification programs, increasing competence and career development.