Tiktok, Da’wah and Community Social Responsibility: An Exploratory Study Among Young Muslims

This study explores the reasons behind young Muslims' use of the TikTok application to share da'wah content, as well as their preferences and the social implications of
this practice. The goal of the study is to gain a thorough understanding of the factors influencing this digital engagement and how they affect the growth of social responsibility among young Muslims. First, using qualitative research techniques like interviews, the study explores the factors that motivate young Muslims to use
TikTok as a platform for da'wah content dissemination. Secondly, the study seeks to pinpoint the unique aspects of the TikTok application that appeal to young Muslims
engaged in the spread of da'wah. Thirdly, the study looks at how TikTok affects young Muslims' social responsibility development. The research was conducted through qualitative semi-structured interviews and guided by Uses and Gratification Theory to shed light on thematic analysis. The research findings address the complex role that TikTok plays in the lives of young Muslims, revealing how this social media platform both influences and mirrors their religious and social identities and, in turn, affects how committed they are to community social responsibility.