Publication:
Polarized Muslim Audiences In Malaysia

Simple item page
dc.contributor.authorRozita Abdullahen_US
dc.contributor.authorRosidayu Sabranen_US
dc.contributor.authorMohd Faizal Kasmanien_US
dc.contributor.authorMohd Yahya Mohd Ariffinen_US
dc.contributor.authorKamaluddin Nurdin Marjunien_US
dc.contributor.authorNoor Adzrah Ramleen_US
dc.date.accessioned2024-05-28T04:22:58Z
dc.date.available2024-05-28T04:22:58Z
dc.date.issued2019
dc.date.submitted24/3/2020
dc.descriptionVol.16. No.1 (1-13), ISSN: 1823-884xen_US
dc.description.abstractThere have been a significant rise of local programs in TV stations in Malaysia. One form of the program that have been gaining interest is known as Islamic televangelism. Online focus groups discussion were conducted to understand audiences’ perception on Islamic televangelism programs. The interaction among these television audiences-turned-online followers revealed aspects of audience taste, audience segmentation and the use of social media. Findings illustrate that Muslim audiences in Malaysia are rather diverged due to a large amount of religious television programs. The diversity of the programs shown in television allows for audience to receive a variety of Islamic knowledge and contemporary religious issues. Muslim audiences now have access to an assortment religious programs with different hosts explaining and simplifying religious principles and practices. Caution, however, must be exercised when audiences display a rather intense preferences when acquiring religious knowledge through television. Unjustified reasons and obsessed emotions can interrupt the unity of Muslim society as whole and some form of vigilance should be observed for Islamic televangelism programs. Keywords: religious programs, Islam, television, Muslim audiences, Malaysiaen_US
dc.identifier.epage13
dc.identifier.issn1823-884X
dc.identifier.issue1
dc.identifier.other1620-44
dc.identifier.spage1
dc.identifier.urihttps://ejournals.ukm.my/ebangi/article/view/32174
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5459
dc.identifier.volume16
dc.language.isoenen_US
dc.publisherUKM Pressen_US
dc.relation.ispartofE-Bangi, Journal Of Social Sciences And Humanitiesen_US
dc.subjectreligious programs,en_US
dc.subjectIslam,en_US
dc.subjecttelevision, Muslim audiences, Malaysiaen_US
dc.titlePolarized Muslim Audiences In Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Polarized Muslim Audiences In Malaysia.pdf
Size:
341.37 KB
Format:
Adobe Portable Document Format
Description:
POLARIZED MUSLIM AUDIENCES IN MALAYSIA
Download

Collections

Other Publications