Publication: E-Hospitality and Service Quality: A Study on Malaysia’s Hotel Website
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Penerbit USIM
Abstract
The emergence of e-commerce through Information and Communication Technology (ICT) development is among important strategic forces that would transform Malaysia to a knowledge based economy especially in tourism and hospitality industry. Therefore, it is important to understand the dynamics of the e-commerce especially on online service encounter and how the value of the service can be developed in the cyber environment. The interactive relationship with the client and the service provider is the critical moment to make consumers “commit” to a web site. Therefore, this study intends to investigate the relationship of e-Hospitality elements and E-S-Qual on attitude toward website and the mediating effects of flow. The result shows that attitude toward website was explained by both e-Hospitality and ES- Qual and enhanced through the flow. However, the research is without a limitation. First, the experience with the hotel website among the respondents was not tested a priori; second, the measurement was tested specifically on Malaysia hotel website; thirdly, the variability of respondent demographic; and finally, the limitations of the convenience sampling process that affect the generalisability of the results.
Description
E-Proceeding SAIS 2022 Seminar Antarabangsa Islam dan Sains 2022 : “Memimpin Integrasi Ilmu Naqli dan Aqli” /Editor: Noorfajri Ismail (Head) , Latifah Abdul Latiff , Zalika Adam, Syamila Mansor, Dzulkhairi Mohd Rani, Ahmad Fadly Nurullah Rasedee, Azman Ab Rahman, Nur Aina Abdulah, Manal Jusoh, Syed Najihuddin Syed Hassan
1 December 2022 \ Venue: Fakulti Perubatan dan Sains Kesihatan, USIM
Organized by Persatuan Kakitangan Akademik Universiti Sains Islam Malaysia (PKAUSIM), Faculty of Syariah and Law, USIM and the Institute of Fatwa and Halal (iFFAH)
Keywords
E-Hospitality, E-S-Qual, Service Quality, Consumer Attitude, Flow, Tourism