Keberkesanan Media Mempromosikan Zakat Pendapatan Sebagai Alternatif Kepada Cukai Pendapatan

From the perspective of Islam, zakat and prayers are synonym. In Malaysia, income zakat is a major contributor to state treasury compared to other types of zakat. However, until today the awareness of many civil servants regarding the payment of income zakat, is not yet comprehensive. Some previous studies have shown that they still choose a scheduled salary deduction (PGB) for income tax payment rather than income zakat. Researchers conducted a study on the role of media in Malaysia in injecting awareness and understanding on targeted group on the importance of income zakat through PGB as an alternative to income tax. This quantitative survey aimed at: 1) measuring the effectiveness of the media in channeling the awareness of government staff on this issue and 2) measuring the level of understanding of the group on the obligation to pay the income of zakat through monthly salary deduction. A total of 500 civil servants within the Management and Professional groups (grades 41 and above) around Selangor, Putrajaya and Kuala Lumpur were listed as the selected respondents in the survey. Researchers found that the majority of respondents were informed about the importance of income zakat through the Internet compared to other media sources. While the print media is the main source of information for people over the age of 40. The findings show that electronic media is a major source of information for young people who earn more than RM 4000 monthly.