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Consumers’ intention to purchase dates: Application of theory of reasoned action (TRA)

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dc.FundingDetailsMinistry of Higher Education, Malaysia,�MOHE P6/FEM/8406/52113
dc.FundingDetailsKeywords: Dates, consumers� intention, subjective norms, attitudes, structural equation modeling (SEM) Acknowledgement: This research was funded by the Ministry of Education (MOE) under the Niche Research Grant Scheme (NRGS) USIM/NRGS_P6/FEM/8406/52113. Universiti Sains Islam Malaysia.
dc.contributor.affiliationsFaculty of Economics and Muamalat
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.authorAsmaddy Harisen_US
dc.contributor.authorZulkefli, Zurina Kefelien_US
dc.contributor.authorAhmad, Nursilahen_US
dc.contributor.authorDaud, Siti Nurazira Mohden_US
dc.contributor.authorMuhamed, Nurul Ainien_US
dc.contributor.authorShukor, Syadiyah Abdulen_US
dc.contributor.authorKamarubahrin, Aimi Fadzirulen_US
dc.date.accessioned2024-05-29T01:54:51Z
dc.date.available2024-05-29T01:54:51Z
dc.date.issued2017
dc.description.abstractFor years, dates are known for its numerous health advantages in both modern and traditional medicinal articles. Apart from its benefits, hypothetically, the consumption of dates is increasing due to the rising income level caused by economic growth. On that note, this paper investigates the role of attitude and subjective norms in determining consumers’ intention to purchase dates. Also, this study examines the role of demographic variables as moderating factors. Using purposive sampling method, a total number of 1,354 completed survey questionnaires were collected from eight (8) selected states in Malaysia. Descriptive analysis, Exploratory Factor Analysis (EFA) and Structural Equation Modeling (SEM) were performed. The results indicate that attitude and subjective norms influence consumers’ intention in purchasing while consumers’ marital status and income moderate the relationship between attitude, subjective norms and consumers’ intention. Findings from this study is useful for policymakers in encouraging and promoting daily consumption of dates as a food commodity in Malaysia.en_US
dc.description.natureFinalen_US
dc.identifier.epage15
dc.identifier.issn15112802
dc.identifier.scopus2-s2.0-85043756580
dc.identifier.spage1
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85043756580&partnerID=40&md5=ce37fb481be18662d1d099bfd8d3b727
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/9568
dc.identifier.volume20
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherMalaysian Consumer and Family Economics Associationen_US
dc.relation.ispartofMalaysian Journal of Consumer and Family Economics
dc.sourceScopus
dc.subjectAttitudesen_US
dc.subjectConsumers' intentionen_US
dc.subjectDatesen_US
dc.subjectStructural equation modeling (SEM)en_US
dc.subjectSubjective normsen_US
dc.titleConsumers’ intention to purchase dates: Application of theory of reasoned action (TRA)en_US
dc.title.alternativeMalays. J. Consum. Fam. Econ.en_US
dc.typeArticleen_US
dspace.entity.typePublication

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