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Media Framing of the Israeli Arabic - Speaking Social Media Pages Directed to the Palestinian Audience

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dc.contributor.authorIhab Ahmed Awaisen_US
dc.contributor.authorSujoud S. Awaisen_US
dc.contributor.authorAbeer Z. Alhossaryen_US
dc.date.accessioned2024-05-28T05:44:54Z
dc.date.available2024-05-28T05:44:54Z
dc.date.issued2022
dc.date.submitted2022-11-10
dc.descriptionJurnal Komunikasi: Malaysian Journal of Communication Jilid 38(3) 2022: 304-316en_US
dc.description.abstractIn recent years, Facebook and social media, in general, have become an essential and critical platform for Israel to direct its daily messages to all Arabs in general and the Palestinian audience in particular as part of its new digital diplomacy to polish its image among the Palestinian FB users. The Israeli occupation of the Palestinian land made Israel an oppressor state that the Palestinians consider the enemy. Since Israel cares about its public image and hopes to normalise this occupation, it attempted to directly exploit social media to interact with people via modern technology. This qualitative study attempted to analyse four official Israeli official Facebook pages in Arabic, namely 'Avichay Adraee,' 'the Coordinator,' 'ofir Gendelman', and 'Israel Speaks Arabic,' which are primarily directed toward the Palestinians in the occupied territories, and the Arabs in the Middle East, generally. The study collected Facebook posts for 11 months, from February to December 2019, and conducted a content analysis on these pages. The results exhibited in these pages adopted several media frames and strategies to attract and positively influence the Palestinian audience to change their image towards the occupation, become a more cultural and civilised entity, and normalise the occupation as a goal.en_US
dc.identifier.doi10.17576/JKMJC-2022-3803-19
dc.identifier.epage316
dc.identifier.issn2289-1528
dc.identifier.issue3
dc.identifier.other2289-28
dc.identifier.spage304
dc.identifier.urihttps://ejournal.ukm.my/mjc/article/view/58724
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/6307
dc.identifier.volume38
dc.language.isoenen_US
dc.publisherUKM Press\r\nJurnal Komunikasi: Malaysian Journal ofen_US
dc.relation.ispartofJurnal Komunikasi: Malaysian Journal of Communicationen_US
dc.subjectSocial media, Facebook, Palestinian-Israeli struggle, framing news, Palestinian image.en_US
dc.titleMedia Framing of the Israeli Arabic - Speaking Social Media Pages Directed to the Palestinian Audienceen_US
dc.typeArticleen_US
dspace.entity.typePublication

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