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A Four-level Agropreneurship Training Evaluation Model For Rural Communities

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dc.contributor.authorMastura Jaafaren_US
dc.contributor.authorSumathi Jayabalanen_US
dc.contributor.authorNachiamei Ramasamyen_US
dc.contributor.authorSuhaida Herni Suffarruddinen_US
dc.date.accessioned2024-05-28T04:29:11Z
dc.date.available2024-05-28T04:29:11Z
dc.date.issued2022
dc.date.submitted2022-6-20
dc.descriptionJournal of Business and Social Development Volume 10 Number 1, March 2022 : 41-58en_US
dc.description.abstractThe economy of rural communities is commonly associated with agriculture. Hence, many farming initiatives are organised by government agencies to enhance the socioeconomic status of rural communities, wherein raising the income and standard of living in the Bottom 40 group (B40) is the primary objective of most programmes. This paper presents a robust framework based on the entrepreneurship training courses called the Agropreneurship Community Training Programme (ACTP) conducted by the Northern Corridor Implementation Authority (NCIA) and Yayasan Kemajuan Sosial Malaysia (YKSM). The study assessed the effectiveness of ACTP based on the four-level training model initiated by Kirkpatrick (1959), which is composed of reaction, learning, behaviour and result. The assessment involved 200 participants in Bagan Serai, Perak. A four-level training framework model was developed based on the categorisation derived from factor analysis. A higher mean value for each assessment level and increments to the respondent’s income indicated the effectiveness of the programme. Evidently, the model appears to be suitable for assessing rural agropreneur training, and future work may apply a similar model in the design and delivery of entrepreneurship curriculums.en_US
dc.identifier.doi10.46754/jbsd.2022.03.004
dc.identifier.epage58
dc.identifier.issn2289-2915
dc.identifier.issue1
dc.identifier.other2529-2
dc.identifier.spage41
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5738
dc.identifier.volume10
dc.language.isoenen_US
dc.publisherPenerbit UMTen_US
dc.relation.ispartofJournal of Business and Social Developmenten_US
dc.subjectAgropreneurship, B40 group, rural community training evaluation model.en_US
dc.titleA Four-level Agropreneurship Training Evaluation Model For Rural Communitiesen_US
dc.typeArticleen_US
dspace.entity.typePublication

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