Audience Analysis of Radio IKIM and Zayan FM

that presents a variety of information, info and entertainment. There are dozens of radios in Malaysia that have different ways of presenting elements and information. This study examined the extent to which students at Universiti Sains Islam Malaysia listened to Radio Ikim and Zayan Fm, identified decision-making patterns and factors that caused students to listen to Radio Ikim and Zayan fm. The study found that most students at Universiti Sains Islam Malaysia have listened to Radio Ikim and Zayan but are
not inclined to listen to it every day.