Publication:
Regulatory Issues And Challenges On A2P SMS Communication In Malaysia

dc.contributor.authorAsma Md. Isaen_US
dc.contributor.authorWan Amizah Wan Mahmuden_US
dc.contributor.authorArina Anis Azlanen_US
dc.contributor.authorAnita Morah Abasen_US
dc.contributor.authorWan Idros Wan Sulaimanen_US
dc.contributor.authorMuhammad Adnan Pitchanen_US
dc.contributor.authorUmi Hamidaton Mohd Soffian Leeen_US
dc.contributor.authorRadin Anis Adlina Radin Hasbanien_US
dc.date.accessioned2024-05-28T03:42:49Z
dc.date.available2024-05-28T03:42:49Z
dc.date.issued2020
dc.descriptionVolume ;29 Issue :4sen_US
dc.description.abstractThe article studies the regulatory issues and challenges raised by Content Aggregator Providers in Malaysia. Application-to-Person (A2P) has an important role to play in the mobile ecosystem through strengthening and deepening the process of competition and any-to-any connectivity subsequently to address the issues and challenges faced by the access seeker in the regulatory landscape. The main objective of regulation is to ensure a competitive market and provide the necessary protections for consumers. Communications and multimedia industry market should be determined primarily by market forces. Regulator intervention may be justified and clear demarcation between regulation to protect against market failure and regulation to ensure long term benefits to the end users. Finally, recommendations have been put forward at the end of this paper for the reference of future researchen_US
dc.identifier.epage2508
dc.identifier.issn2005-4238
dc.identifier.issue4s
dc.identifier.spage2500
dc.identifier.urihttp://sersc.org/journals/index.php/IJAST/article/view/20782/10463
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/4970
dc.identifier.volume29
dc.language.isoen_USen_US
dc.publisherScience & Engineering Research Support Societyen_US
dc.relation.ispartofInternational Journal of Advanced Science & Technologyen_US
dc.subjectA2P SMS communication, access regulationen_US
dc.titleRegulatory Issues And Challenges On A2P SMS Communication In Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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