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Understanding Students Compulsive Buying of Apparel: An Empirical Study

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dc.contributor.authorNor Asiah Omaren_US
dc.contributor.authorChe Aniza Che Welen_US
dc.contributor.authorSyed Shah Alamen_US
dc.contributor.authorMuhamad Azrin Nazrien_US
dc.date.accessioned2024-05-28T04:22:01Z
dc.date.available2024-05-28T04:22:01Z
dc.date.issued2015
dc.descriptionVolume: 18 Number :2en_US
dc.description.abstractMost compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were collected via convenience sampling from university students located at Klang Valley. It is found that, depression and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to those interested in consumer behaviour in buying apparel.en_US
dc.identifier.epage150
dc.identifier.issn0128-273X
dc.identifier.issue2
dc.identifier.spage142
dc.identifier.urihttp://www.ukm.my/personalia/wp-content/uploads/2016/08/NOR-ASIAH-OMAR.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5385
dc.identifier.volume18
dc.language.isoen_USen_US
dc.publisherUniversiti Kebangsaan Malaysiaen_US
dc.relation.ispartofJurnal Personalia Pelajaren_US
dc.subjectApparel, depression, materialism, internet, compulsive buyingen_US
dc.titleUnderstanding Students Compulsive Buying of Apparel: An Empirical Studyen_US
dc.title.alternativeMemahami Tingkah Laku Pembelian Pakaian Secara Kumpulsif di Kalangan Pelajar: Satu Kajian Empirikalen_US
dc.typeArticleen_US
dspace.entity.typePublication

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