Publication:
Exploring Practice and Engagement of Instagram by Malaysia Ministries During Covid-19

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dc.contributor.authorMuhamad Zaki Mustafaen_US
dc.contributor.authorMohd Yahya Mohamed Ariffinen_US
dc.date.accessioned2024-05-29T02:26:50Z
dc.date.available2024-05-29T02:26:50Z
dc.date.issued2022
dc.date.submitted2023-1-17
dc.descriptionVol 38, No 3 (page: 258-271)en_US
dc.description.abstractThe rapid diffusion of social media applications is ushering in new possibilities for non-profit organisations to communicate with and engage the public. Social media can be a means of participation and engagement. In particular, it involves the delivery of information through social media that is directed to encourage public participation and engagement by providing comments, responses, and input to government agencies. Instagram, a mobile photo (and video) capturing and sharing service, has quickly emerged as a new medium in the spotlight in recent years. In this study, the researchers analysed the level of citizen engagement with Malaysia government ministries practices and calculated the engagement rate of each ministry on Instagram. This research was conducted for a period of one year which is from 1st January until 31st December 2020 through the formula of the Engagement Rate measurement. The data showed 21 accounts from 27 ministry Instagram accounts received a low Engagement Rate quality, which means 77.78% of ministry Instagram accounts had not been able to optimise their Instagram accounts to get engagement from their followers. Moreover, Engagement Rate is a very important measure for knowing Instagram optimisation. By knowing the Engagement Rate, we will find out how much influence the account has on followers.en_US
dc.identifier.doi10.17576/JKMJC-2022-3803-16
dc.identifier.epage271
dc.identifier.issn2289-151X
dc.identifier.issue3
dc.identifier.spage258
dc.identifier.urihttps://ejournal.ukm.my/mjc/article/view/58719
dc.identifier.urihttps://www.scopus.com/record/display.uri?eid=2-s2.0-85139257732&origin=resultslist&sort=plf-f&src=s&sid=ff7b2cafb526bfeca0fe6ae95dfa2def&sot=b&sdt=b&s=TITLE-ABS-KEY%28Exploring+Practice+And+Engagement+Of+Instagram+By+Malaysia+Ministries+During+Covid-19%29&sl=113&sessionSearchId=ff7b2cafb526bfeca0fe6ae95dfa2def
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10642
dc.identifier.volume38
dc.language.isoen_USen_US
dc.publisherUKM pressen_US
dc.relation.ispartofJurnal Komunikasi: Malaysian Journal of Communicationen_US
dc.subjectEngagement, Instagram, Ministry, COVID-19, Malaysia.en_US
dc.titleExploring Practice and Engagement of Instagram by Malaysia Ministries During Covid-19en_US
dc.typeArticleen_US
dspace.entity.typePublication

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