Publication: Exploring The Motive Of Muslim Consumers' Intention Toward Goats' Milk Purchasing In Malaysia: A Focus Group Interview
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Islamic Economics and Business, IAIN Salatiga
Abstract
This study aims to conceptualize the motive of Muslim consumers’ intention toward goat’s milk purchasing in Malaysia. Two focus group discussion sessions involving 10 existing Muslim consumers’ who are purchased goat’s milk were conducted. Preliminary findings from this qualitative study showed that health and price played a significant role in Muslim consumers’ intention toward purchasing goat’s milk. Other three motives of Muslim consumers’ intention toward purchasing goat’s milk is taste, religiosity and nutritious. Recommendation for future studies is provided at the end of the paper.
Description
Volume :10 No:1
Keywords
goat’s milk; motives; intention; focus group discussion