A Conceptual Study of Madani Concept in Islamic Business Ethics and Marketing Practices

The Malaysia Madani concept, introduced as a framework for national development, encapsulates a vision for a society rooted in ethical governance, inclusivity, and sustainable progress. The core values include sustainability (kemampanan), prosperity (kesejahteraan), innovation (daya cipta), respect (hormat), trust (keyakinan) and compassion (ihsan). This conceptual study explores the Malaysia Madani concept, which presents an integrated approach to Islamic business ethics and applies to marketing practices. This is particularly pertinent in today's globalized economy when ethical concerns are becoming more intricate. The research data gathering is based on a literature review of prior and recent reports and studies including Al-Quran and hadith on the Madani concept, Islamic business ethics, and Islamic marketing practices, The findings discussed the practical implications of the Madani concept and Islamic business ethics, as well as their relevance to contemporary marketing practices. By adopting this approach, Malaysian businesses can achieve both economic prosperity and make significant contributions to the ethical and sustainable advancement of society.