Publication:
Sustainability Of Campus Radio In Malaysian And Indonesian Universities: Challenges And Way Forward

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dc.contributor.authorRosidayu Sabranen_US
dc.contributor.authorNur Kareelawati Abd Karimen_US
dc.date.accessioned2024-05-29T08:04:45Z
dc.date.available2024-05-29T08:04:45Z
dc.date.issued2018
dc.description.abstractCampus radio or college radio is a non-commercial community-based radio, developed mainly as a training platform for university students. However, some campus radio was perceived as unproductive and managed unsystematically. Thus, leading to the campus community’s low interest in tuning in to the radio station. This article addresses the challenges and measures taken in sustaining the broadcast of campus radio. It asks such questions as what kind of constraints faced by the management of campus radio in Malaysia and Indonesia universities, and the form of approaches they adopted to ensure the continuation of operation. Qualitative research approach were adopted by gathering data from in-depth interviews with ten members of production team across four campus radio stations in Malaysia and Indonesia. One of the key result highlights that financial constraints are central to the management of campus radio. The sense of belonging to their ‘alma mater’, enticed participation among university alumni, which subsequently, contribute to the sustainability of campus radio in Malaysia and Indonesia. Programmes are mainly for generating knowledge and educational purposes. However, programme content was reformed to suit station promotion strategies and funding that eventually elevates radio listenership.en_US
dc.identifier.epage46
dc.identifier.issn2232-0431
dc.identifier.issue1
dc.identifier.spage35
dc.identifier.urihttp://abqarijournal.usim.edu.my/index.php/abqari/article/view/26
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/14102
dc.identifier.volume15
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.ispartofAL-ABQARI: Journal of Islamic Social Sciences and Humanitiesen_US
dc.sourceOpen Journal Systems
dc.subjectBroadcast Managementen_US
dc.subjectCampus Radioen_US
dc.subjectSustainabilityen_US
dc.subjectMalaysiaen_US
dc.subjectIndonesiaen_US
dc.titleSustainability Of Campus Radio In Malaysian And Indonesian Universities: Challenges And Way Forwarden_US
dc.title.alternativeKemampanan Radio Kampus Universiti-universiti di Malaysia dan Indonesia: Cabaran dan Masa Depanen_US
dc.typeArticleen_US
dspace.entity.typePublication

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Journal of Islamic Social Sciences and Humanities (Al-Abqari)