The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A Perspective from the Theory of Planned Behavior

Date Issued
2021-07
Author(s)
Mohammad Toufiqur Rahman
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The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast Moving Consumer Goods.pdf

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The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A Perspective from the Theory of Planned Behavior
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566.7 KB

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