Publication: The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A Perspective from the Theory of Planned Behavior
| dc.contributor.author | Mohammad Toufiqur Rahman | en_US |
| dc.contributor.author | Hanim Misbah | en_US |
| dc.contributor.author | Syadiyah Binti Abdul Shukor | en_US |
| dc.date.accessioned | 2024-05-30T07:02:24Z | |
| dc.date.available | 2024-05-30T07:02:24Z | |
| dc.date.issued | 2021-07 | |
| dc.description | Page : 73-90 | en_US |
| dc.identifier.uri | https://oarep.usim.edu.my/handle/123456789/17054 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Islam Malaysia | en_US |
| dc.relation.conference | E-PROCEEDINGS THE 9TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE (I-iECONS 2021) | en_US |
| dc.title | The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A Perspective from the Theory of Planned Behavior | en_US |
| dc.title.alternative | I-iECONS 2021 - Theme 2; Business Management | en_US |
| dc.type | Article | en_US |
| dspace.entity.type | Publication |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast Moving Consumer Goods.pdf
- Size:
- 566.7 KB
- Format:
- Adobe Portable Document Format
- Description:
- The Effect of Celebrity Endorsement in TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A Perspective from the Theory of Planned Behavior
License bundle
1 - 1 of 1