Publication:
Leveraging IR4. Technologies to Empower Madani 320 Halal Cosmetics Consumers

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dc.contributor.authorAdlin Masood
dc.date.accessioned2024-09-11T04:43:12Z
dc.date.available2024-09-11T04:43:12Z
dc.date.issued2024
dc.descriptionE-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & Management
dc.description.abstractIn the rapidly evolving landscape of the Halal cosmetics market, the MADANI society represents a significant demographic with unique needs and preferences rooted in Islamic principles. As ethical consumers, members of the MADANI society seek transparency, authenticity, and adherence to Halal standards in their cosmetic products. The study delves into how Industry 4.0 technologies and data analytics can empower discerning consumers, such as the MADANI society, in the burgeoning Halal cosmetics market valued at USD 84 billion. Through qualitative literature review, it assesses the potential of IR4.0 technologies including blockchain, artificial intelligence, and data analytics to enhance transparency, authenticity, and compliance with Halal principles thereby strengthening consumer trust. Findings suggest these technologies can improve supply chain transparency, personalize consumer experiences, and drive innovative product development, fostering long-term market viability. Additionally, the research highlights the alignment of these advancements with Maqasid Syariah principles, emphasizing justice, fairness, and environmental stewardship. By addressing trust and transparency concerns and promoting ethical practices, this study contributes to a future where technological innovations empower consumers, promote sustainability, and drive growth in the Halal cosmetics market.
dc.identifier.citationMuhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).
dc.identifier.isbne-ISBN : 9789672614722
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/22846
dc.language.isoen_US
dc.publisherFaculty of Leadership & Management
dc.relation.isbne-ISBN : 9789672614722
dc.subjectHalal cosmetics
dc.subjectMADANI society
dc.subjectIR4.0 Technologies
dc.subjectTrust
dc.subjectTransparency.
dc.titleLeveraging IR4. Technologies to Empower Madani 320 Halal Cosmetics Consumers
dc.typetext::conference output::conference proceedings::conference paper
dspace.entity.typePublication
oaire.citation.endPage324
oaire.citation.startPage320
oairecerif.author.affiliationUniversiti Sains Islam Malaysia

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2024 ICIMAC (Extended Abstract)