Publication:
A Proposed Model to Determine Public Acceptance on Willingness to Pay Maximum Demand (MD) Charge in Malaysia

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dc.ConferencecodeMalaysian Tech Scientist Assoc
dc.ConferencedateNOV 07-09, 2017
dc.ConferencelocationMelaka, MALAYSIA
dc.Conferencename3rd International Conference on Education (ICOED)
dc.contributor.authorAbdullah, WMZWen_US
dc.contributor.authorZainudin, WNRAen_US
dc.contributor.authorRamli, NAen_US
dc.date.accessioned2024-05-29T02:52:26Z
dc.date.available2024-05-29T02:52:26Z
dc.date.issued2018
dc.description.abstractMaximum demand (MD) is a peak load contributed by the customer to TNB system at any point in time. MD charge is important to ensure that customers is paying a fair share on the burden that they place on the electric grid. Currently, the MD charge is only being imposed on Commercial and Industrial customers. In order to achieve economic viability, electricity price should be cost-reflective. This means the MD charge should be paid by all electricity customers including the domestic sector. It is the purpose of this study to investigate if the MD charge eventually need to be paid, how willing are the public to pay market reflective energy pricing with an addition of MD charge in their electricity bill. Hence, this study aims to evaluate the relationship between determinants such as understanding of electricity bills, understanding of electricity pricing, awareness on amount electricity consumption, socio-economic.factors and public affordability on, the public willingness to pay for the MD charges using a proposed theoretical framework. For data collection purpose, a questionnaire on 5-point Likert scale will be developed and data will be collected from 50 random respondents from peninsular Malaysia. The study developed ten hypotheses that is used to validate the relationship between willingness to pay MD charge and its determinants Correlation will be analyzeden_US
dc.identifier.doi10.1166/asl.2018.12375
dc.identifier.epage8921
dc.identifier.isbn1936-7317
dc.identifier.issn1936-6612
dc.identifier.issue11
dc.identifier.scopusWOS:000454508700241
dc.identifier.spage8917
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/11309
dc.identifier.volume24
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherAmerican Scientific Publishersen_US
dc.relation.ispartofAdvanced Science Lettersen_US
dc.sourceWeb Of Science (ISI)
dc.subjectMaximum Demand Chargeen_US
dc.subjectWillingness to Payen_US
dc.subjectElectricity Billsen_US
dc.subjectAcceptance Levelen_US
dc.subjectMalaysiaen_US
dc.titleA Proposed Model to Determine Public Acceptance on Willingness to Pay Maximum Demand (MD) Charge in Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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