Da'wah In The Age Of Industrial Revolution 4.0

Allah SWT says in Surah An-Nahl: 125, “Call to the path of your Lord (O Muhammad) with wisdom (accurate and correct delivery) and good teaching advice (give good teaching and able to attract interest and stimulate the subject being discussed), and discuss with them (whom you call) in a better way (by presenting rational arguments); surely your Lord knows best those who stray from His way, and He knows best those who are guided.” Today's life, especially in the era of the Industrial Revolution 4.0 has dragged people not only to use technology, but also to rely on technology to ensure that life is always moving smoothly. In other words, human life today becomes techno centric that is technology centered. Adapting the da'wah approach to reality while demanding Muslims to give birth to this group of preachers called techno-da'i. In this regard, this paper attempts to explain how as a preacher it becomes necessary to prepare oneself so that the expected results in the task of da'wah can be obtained. Each of us is a preacher as demanded by Muhammad PBUH in his words "Convey from me even a single sentence." Therefore, whatever our field of work, pursuing good and preventing evil is something that needs to be done.