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Exploring Hipness and its Influence on Women Entrepreneurship

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dc.contributor.authorAhmad, Norelaen_US
dc.contributor.authorAdham, Khairul Akmaliahen_US
dc.contributor.authorMuhamad, Nur Sa'adahen_US
dc.date.accessioned2024-05-29T03:26:08Z
dc.date.available2024-05-29T03:26:08Z
dc.date.issued2020
dc.descriptionPertanika J. Soc. Sci. & Hum. 28 (2): 901 - 920 (2020)en_US
dc.description.abstractThe booming global demand for beauty and personal care products seems to lead to a higher number of women getting involved in fashion and vanity-related businesses. An increasingly popular phenomenon that is significant to this context is 'hipness', the state of being knowledgeable about the latest trend in style and fashion. For this study, hipness is defined as one's tendency to partake a situation that seems to be popular, in trend or attractive. Although women entrepreneurship had been extensively researched in the past, the phenomenon of hipness as it relates to women entrepreneurship is yet to be explored. To fulfil this gap, this study aims to understand the role and influence of hipness in the process of venture creation among women entrepreneurs. The study first reviewed the literature on hipness and women entrepreneurship in general. It then employed the qualitative methodology and gathered data from in-depth interviews with selected women who owned a business in the related industry. In a nutshell, the study found that hipness played significant roles at every element of venture creation, namely the individual, organizational, environmental as well as the process element. This understanding contributes towards the awareness and appreciation of the significance of hipness as a construct that influences the process of venture creation among women entrepreneurs.en_US
dc.identifier.epage920
dc.identifier.issn0128-7702
dc.identifier.issue2
dc.identifier.scopusWOS:000543251700012
dc.identifier.spage901
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85090914721&partnerID=40&md5=f7a27e70819526ea154b9b5c84275b68
dc.identifier.urihttp://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-4890-2019
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/12078
dc.identifier.volume28
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherUniversiti Putra Malaysia Pressen_US
dc.relation.ispartofPertanika Journal Of Social Science And Humanitiesen_US
dc.subjectBeautyen_US
dc.subjectentrepreneurial processen_US
dc.subjectfashionen_US
dc.subjecthipnessen_US
dc.subjectnew venture creationen_US
dc.subjectwomen entrepreneursen_US
dc.subjectwomen entrepreneurshipen_US
dc.titleExploring Hipness and its Influence on Women Entrepreneurshipen_US
dc.typeArticleen_US
dspace.entity.typePublication

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