Publication: A Review Of The Malaysian Advertising Industry
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
International journal of Science Commerce and Humanities
Abstract
Advertising is one of marketing tools to promote products and services as well as to increase reputation and image used by the company. In recent years, there are many ways of advertising to attract customer’s attention including through billboard, television, radio, newspapers and latest trends of advertising is through Internet by using social website. It is such the best medium to promote product as these days are people more busy in daily life, hang with the latest gadgets and need advanced information. Advertising became more synonyms with the people as soon as after any product or services being introduced to the public. However, a lot of advertising brings worried by some of people that concerns towards inappropriate advertising show to the public and seen by all level of ages including children, teenagers, adults and old folks. Because of this concern, the issues raised up in questioning the inappropriate advertising may bring destructive thoughts to the next generation compared from the past (before the existence of Internet) and the present in Malaysia. This article will discuss the growth of Malaysian Advertising Industry and relevant legislation i.e. Advertising Practices Malaysian Code and its applicability to Islamic advertising.
Description
International journal of Science Commerce and Humanities
Volume No 2 No 3 April 2014
Keywords
Advertising,, Malaysia,, Malaysian advertising industry,, legislation,, Islamic advertising