Publication:
A Review Of The Malaysian Advertising Industry

Simple item page
dc.contributor.authorMohammad Noorizzuddin Bin Noohen_US
dc.contributor.authorSyadiah Abdul Shukoren_US
dc.contributor.authorKhairilFaizal Khairien_US
dc.contributor.authorMuhammad Ridhwan Ab Azizen_US
dc.contributor.authorMahdhir Bin Abdullahen_US
dc.contributor.authorRabi'atul 'Adawiyah binti Rashiddien_US
dc.date.accessioned2024-05-27T14:48:58Z
dc.date.available2024-05-27T14:48:58Z
dc.date.issued2014
dc.date.submitted--
dc.descriptionInternational journal of Science Commerce and Humanities Volume No 2 No 3 April 2014en_US
dc.description.abstractAdvertising is one of marketing tools to promote products and services as well as to increase reputation and image used by the company. In recent years, there are many ways of advertising to attract customer’s attention including through billboard, television, radio, newspapers and latest trends of advertising is through Internet by using social website. It is such the best medium to promote product as these days are people more busy in daily life, hang with the latest gadgets and need advanced information. Advertising became more synonyms with the people as soon as after any product or services being introduced to the public. However, a lot of advertising brings worried by some of people that concerns towards inappropriate advertising show to the public and seen by all level of ages including children, teenagers, adults and old folks. Because of this concern, the issues raised up in questioning the inappropriate advertising may bring destructive thoughts to the next generation compared from the past (before the existence of Internet) and the present in Malaysia. This article will discuss the growth of Malaysian Advertising Industry and relevant legislation i.e. Advertising Practices Malaysian Code and its applicability to Islamic advertising.en_US
dc.identifier.epage217
dc.identifier.issn2052-6164
dc.identifier.issue3
dc.identifier.spage211
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/3812
dc.identifier.volume2
dc.language.isoen_USen_US
dc.publisherInternational journal of Science Commerce and Humanitiesen_US
dc.relation.ispartofInternational Journal Of Science, Commerce And Humanitiesen_US
dc.subjectAdvertising,en_US
dc.subjectMalaysia,en_US
dc.subjectMalaysian advertising industry,en_US
dc.subjectlegislation,en_US
dc.subjectIslamic advertisingen_US
dc.titleA Review Of The Malaysian Advertising Industryen_US
dc.typeArticleen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
A Review Of The Malaysian Advertising Industry.pdf
Size:
549.72 KB
Format:
Adobe Portable Document Format
Description:
A Review of the Malaysian Advertising Industry
Download

Collections

Other Publications