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The Influence Of Knowledge, Perception, Promotion And Religiousity Of The Community On Interest In Becoming Sharia Bank Customer

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dc.contributor.authorUbaidillahen_US
dc.contributor.authorYasmin Hanani Mohd. Safianen_US
dc.contributor.authorFarkhatul Lutviyatien_US
dc.date.accessioned2024-05-28T06:45:36Z
dc.date.available2024-05-28T06:45:36Z
dc.date.issued2023
dc.date.submitted2024-2-16
dc.descriptionJournal of Islamic Studies and Education Volume 2 No.3 Page (89-98)en_US
dc.description.abstractSharia banks are financial institutions that are operationally different from conventional banks. People understand conventional banks better than Sharia banks. This research aims to determine the influence of knowledge, perception, promotion and community religiosity on interest in becoming Sharia bank customers in the people of Purwokerto City, Banyu as Regency. This research uses a quantitative method by determining the sample using a simple random sampling technique with a total of 400 respondents. The data for this research is regarded as primary data. The data collection method was carried out using a questionnaire. The data was analyzed using multiple linear regression analysis. This research variable consists of independent variables which include knowledge, perception, promotion and religiosity, as well as a dependent variable regarding people's interest in becoming Sharia bank customers. Partially, the variables knowledge, perception, promotion and religiosity have a significant positive effect on people's interest in becoming Sharia bank customers. Then simultaneously the variables of knowledge, perception, promotion and religiosity influence the interest of the people of Purwokerto City to become Sharia bank customers.en_US
dc.identifier.citationUbaidillah, et al. “The Influence of Knowledge, Perception, Promotion and Religiosity of the Community on Interest in Becoming Sharia Bank Customers.” JOURNAL of ISLAMIC STUDIES and EDUCATION, vol. 2, no. 3, 2023.en_US
dc.identifier.epage98
dc.identifier.issn2693-4555
dc.identifier.issue3
dc.identifier.spage89
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7719
dc.identifier.volume2
dc.language.isoen_USen_US
dc.publisherUINSAIDen_US
dc.relation.ispartofJournal of Islamic Studies and Educationen_US
dc.subjectsharia banks, customer interest, conventional banks, financial institutionsen_US
dc.titleThe Influence Of Knowledge, Perception, Promotion And Religiousity Of The Community On Interest In Becoming Sharia Bank Customeren_US
dc.typeArticleen_US
dspace.entity.typePublication

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