Publication: Corporate Social Responsibility Profile Of Malaysian Banking Institution
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Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
Australian Journal of Basic and Applied Sciences
Abstract
Corporate social responsibility (CSR) has had a long and varied history since its
beginnings in the early 1930s (Berle and Means, 1932; Carroll, 1999). It has become
part of the corporate agenda for business development and survival, and is considered
important in explaining business relationships and business management in order to
achieve business goals. CSR acts by providing a framework for strategic management
and business relationship among various stakeholders. In general, CSR can be divided
into four main dimensions: the environmental, the human resource, the philanthropic,
and human rights. The study tries to investigate on how the Malaysian Banking
Institutions react towards these four dimensions of CSR. For that purpose, this paper
employed content analysis of five years periods of annual report of Malaysian Banking
Institutions. Its comprises of total 43 banks which include 8 local commercial banks,
19 foreign commercial banks, 10 local Islamic banks and 6 foreign Islamic banks. The
study found that, human resource dimension are the most popular CSR activities in
Malaysian banking institutions. The environment dimension is among the least CSR
activities followed with human resource issues. From the result, we identify on how
CSR issues being implemented in Malaysian banking sector. It is very useful for the
industry for better improvement on CSR implementation.
Description
Keywords
Corparate Social Responsibility (CSR), Malaysian Banking