Development of the Neighbor Travel Application to Promote Local tourism in the Three Southern Border Provinces

The Neighbor Travel Application is an application that promotes direct interaction between tourists and the traditional way of life in the community, helping to create valuable experiences and elevate the local economy. The purpose of this study was to 1) develop the Neighbor Travel Application for use within the three southern border provinces, 2) to evaluate the effectiveness of the Neighbor Travel Application, and 3) to study user satisfaction toward the mobile application of Neighbor Travel. The sample group consisted of 3 experts and 30 general users, including general users in the three southern border provinces and tourists from both Thailand and abroad. The research instruments consisted of the Neighbor Travel Application, professional performance appraisals of the application, and a tourist satisfaction survey regarding the application, all of which were developed by the researchers. The research results were as follows: 1) The Neighbor Travel Application consists of 2 main user groups, which include 1.1) Tourist group can view recommended lists of tourist attractions, restaurants, accommodations, and tour guides. 1.2) A service provider group can register their house or residence as a rental house and register as a tour guide. 2) The work performance of the application was at a high level ( 𝑥̅ = 3.97, SD. = 0.85) 3) The results of the evaluation of user satisfaction of the Neighbor Travel Application were at the highest