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Halal Tourism on an Island Destination: Muslim Travellers' Experiences in the Local Islands of the Maldives

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dc.contributor.authorKhairul Akmaliah Adham
dc.contributor.authorNadiah Mahmad Nasir
dc.contributor.authorAishath Sinaau
dc.contributor.authorAminath Shaznie
dc.contributor.authorAhmed Munawar
dc.date.accessioned2024-10-22T17:04:36Z
dc.date.available2024-10-22T17:04:36Z
dc.date.issued2024
dc.date.submitted2024-10-22
dc.description.abstractPurpose – This study extends the current understanding of halal tourism at an island destination. Specifically, this study aims to explore the attributes of halal tourism in the local islands of the Maldives, a fully Muslim country where tourism is the primary source of income for residents. To accomplish this, Muslim travellers’ experiences were examined using the process theory of travel, the halal tourism concept and the service marketing perspective. Design/methodology/approach – The study used a qualitative research methodology and conducted interviews with Muslim travellers visiting the local islands of the Maldives. Findings – The findings affirmed the five established generic attributes of halal tourism and generated another three emergent attributes of halal tourism, specific to an island destination. The study further enhances the existing knowledge of the generic attributes of halal food and beverage, prayers and mutual respect and benefits. It also establishes that the dimensions of safety and privacy, value for money, perishability and heterogeneity characterise all the emerging halal tourism attributes. The study concludes that halal tourism is an experience imbued with values that promotes dignified tourism. Originality/value – The findings on the specific attributes of halal tourism at an island destination extend overall understanding of the halal tourism concept and process. The fact that the Maldives is entirely Muslim offers a unique opportunity to explore the normative attributes of halal tourism in an island destination. This enhanced understanding contributes to effective managerial practices aimed at developing competitive halal tourism services.
dc.identifier.citationKhairul Akmaliah Adham, Nadiah Mahmad Nasir, Aishath Sinaau, Aminath Shaznie, & Ahmed Munawar. (2024). Halal tourism on an island destination: Muslim travellers’ experiences in the local islands of the Maldives. Journal of Islamic Marketing. https://doi.org/10.1108/jima-07-2023-0232
dc.identifier.doi10.1108/JIMA-07-2023-0232
dc.identifier.epage22
dc.identifier.issn1759-0833
dc.identifier.issue-
dc.identifier.spage1
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/JIMA-07-2023-0232/full/html
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/23890
dc.identifier.volume-
dc.language.isoen_US
dc.publisherEmerald Publishing
dc.relation.ispartofJournal of Islamic Marketing
dc.relation.journalJournal of Islamic Marketing
dc.subjectHalal tourism
dc.subjectService attributes
dc.subjectIsland tourism
dc.subjectMaldives
dc.subjectMuslim traveller
dc.titleHalal Tourism on an Island Destination: Muslim Travellers' Experiences in the Local Islands of the Maldives
dc.typetext::journal::journal article::research article
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
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